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Talking Elite Fitness

Jun 25, 2021

Earlier this month CrossFit and WIT Fitness announced a multi-year e-commerce and retail deal that will allow WIT to operate an official online CrossFit store and sell CrossFit-branded gear at its brick and mortar location in London. CEO and founder of WIT, Dan Williams joins Sean and Tommy to talk about why the deal is a good fit for his company, the failed attempt to get a deal done with CrossFit a few years ago, how Nike has influenced the WIT brand and experience and what the future holds for the partnership with CrossFit.